Using UTM Parameters to Measure Nonprofit Marketing Campaigns
Learn how to use UTM parameters to track the success of your nonprofit marketing campaigns across different digital communications channels.
Category Analytics
How to Connect Google Search Console to Google Analytics (Updated for GA4)
Updated for GA4, learn how to connect Google Search Console to Google Analytics in a few easy steps. See organic keyword data in GA4.
How to Set Up Google Search Console: Add and Verify Your Website
Learn how to set up Google Search Console by adding your website and verifying ownership, with step-by-step instructions and screenshots.
How to Add a User to Google Search Console
Learn how to add a user to Google Search Console with step-by-step instructions, screenshots, and details about permission levels.
Google Analytics for Nonprofits: Guide and Resource List
Learn about Google Analytics for nonprofit websites, including setup, what events to track, and how to migrate to Google Analytics 4.
Google Analytics 4 vs. Universal Analytics: Getting Started with GA4
Compare features of Google Analytics 4 vs Universal Analytics, and learn how you'll need to adapt your website analytics strategy with GA4.
How to Use Google Tag Manager with Squarespace
In this guide, we'll show you how to create a Google Tag Manager account and connect it to your Squarespace website.
Squarespace and Google Analytics: a Step-by-Step Guide
In this guide we explain how to add Google Analytics tracking code to your Squarespace website and the difference between Universal Analytics and GA4.
How to Identify Website Traffic Sources using Google Analytics
Find out where your visitors are coming from! Learn how Google Analytics groups website traffic from different sources into channels.
Submit Your Squarespace Sitemap To Google Search Console
Submitting your sitemap to Google Search Console is an important part of Squarespace SEO. Follow these simple instructions to get started.