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Google Analytics Consulting Services

Unlock powerful web analytics to understand your website’s performance and identify opportunities to improve.

Do you need a Google Analytics Consultant?

We specialize in supporting nonprofit organizations and small to mid-sized businesses get the most out of Google’s free suite of analytics tools, including:

  • Google Analytics 4
  • Google Analytics 3 (Universal Analytics)
  • Google Tag Manager
  • Google Data Studio

We also help Google Analytics users take advantage of integrations, including:

  • Google Search Console
  • Google Ads

Google Analytics 4 Migration Services

🗓️ On March 16, 2022, Google announced that Universal Analytics properties will stop processing new data on July 1, 2023. This means current Universal Analytics users now have a deadline to transition to GA4 (or an alternative analytics provider).

To get assistance and a cost estimate for migrating from Universal Analytics to GA4, schedule a consultation.

Our Google Analytics Consulting Services include:

Project Management

Google Analytics Audit

If you already use Google Analytics, we can audit your existing data collection and reporting configuration.

Website Live Design Day

Analytics Strategy

We’ll discuss what data you need to collect and how you want to use it. Based on these insights, we’ll create your analytics strategy and measurement plan.

Campaign Setup and Launch

Implementation or Migration

Working directly with you (or your web developer) we can implement a Google Analytics measurement plan. We also support Google Analytics migration from UA to GA4.

Maintenance and Optimization

Reporting & Dashboards

We’ll help make your website analytics data accessible to you and your team by building custom reports and dashboards.

Frequently Asked Questions

What data can we get from Google Analytics?

By default, Google Analytics collects basic information about how many users visit your website, where they came from, and which pages they visit.

However the real power of Google Analytics comes from understanding exactly what user behaviors matter to you, and customizing your analytics configuration.

What kind of data requires custom configuration in Google Analytics?

Google Analytics is a powerful tool that collect additional data about all kinds of user actions — or “events” — on your website.

This includes actions like button or link clicks, form submissions, ecommerce transactions, and more. The most important events for your business or organization can be designated as conversions and selected for detailed reporting. This requires custom configuration of your Google Analytics account.

Do we need to upgrade to Google Analytics 4?

Google Analytics 3 (or “Universal Analytics”) will stop collecting data after June 2023. This means current Google Analytics users have until that date to transition to using the new Google Analytics 4 platform (or move to another analytics solution).

Two important things to know about moving to GA4:

1) There is no simple “upgrade” pathway. It is a totally different platform and requires a configuration of a new type of analytics property.

2) Historical data from Universal Analytics cannot be imported into GA4. This means if year-on-year reporting is important, you need to have a GA4 property in place by the end of June 2022.

Are there alternatives to Google Analytics?

Yes. While Google Analytics is the clear market leader, there are several alternatives. You might consider Matomo or Fathom Analytics.

Google Analytics Consulting Packages

Every engagement with a Google Analytics consultant is tailored to our client’s needs. Schedule a free consultation below to review your options and receive a cost estimate.

Packages start at $500 and may include one or more of the components listed below. Discounts are available for nonprofit organizations.

Event & Conversion Tracking

Plan and implement tracking for specific conversion events that are tied to your business or organizational goals.

Google Analytics 4 Migration

Get support managing the migration from Universal Analytics to Google Analytics 4, and adjusting to the new GA4 interface.

Custom Reporting Dashboards

Make Google Analytics data more visible to your team. Build custom dashboards that focus on the metrics that matter.

Schedule a Consultation

Ready to get started?

Pick a date and time for a free 30-minute Zoom call 💻

On this call you can also ask us questions, and if it seems like a good fit, we’ll share our onboarding information with you.

If you have questions about our Google Analytics consulting services that you’d rather ask by email, send us a message here.