Google Ad Grant Management

Is your nonprofit ready to take advantage of a $10,000 per month search advertising grant?

What is the Google Ad Grant?

The Google Ad Grant program provides eligible 501(c)(3) nonprofit organizations with a revolving $10,000 / month grant to spend on ads in Google search results.
Bring more traffic to your nonprofit website from relevant Google searches for your programs, services, or issues.
Stay in compliance with Google Ad Grant policies and guidelines each month to keep your account active.

Learn more about the program in our Guide to Google Ad Grants.

Blue Hills Digital is a Google Partner agency, which means we maintain account optimization and performance metrics established by Google.

Our Google Ad Grant Management Process

1. Free Consultation Account Audit

Use the calendar below to book a free consultation call on Zoom so we can discuss your Google Ad Grant project.

2. Grant Application (or reactivation)

We’ll help you apply for the Google Ad Grant (or guide you through the process of reactivating your account if it has been suspended).

3. Campaign Setup and Launch

Based on your goals and objectives, we’ll develop the campaigns and ads in your account, based on keyword research conducting using professional tools.

4. Maintenance, Optimization & Reporting

We will optimize your campaigns weekly, ensuring compliance with Google Ad Grant policies. We’ll also meet on Zoom to report on your ad grant results and to develop to campaigns.

Frequently Asked Questions

To apply for the Google Ad Grant your organization has to be accepted into the Google for Nonprofits program first. This means your organization must hold a valid charity status in its country. In the United States, your organization must be registered as a 501(c)(3) nonprofit.

Certain categories of organization are not eligible for Google Ad Grants. These include governmental entities and organizations, hospitals and medical groups, schools, academic institutions, and universities.

Your organization has to own the domain and website that visitors will land on after clicking a link from an ad.

Your website must also follow certain quality guidelines, including details about security, content, and user experience. We will work with you (or your web developer) to implement any updates needed to meet Google’s “high-quality website” guidelines.

The Google Ad Grant program requires that you stay compliant with a detailed set of policies in order for the $10,000/mo grant to stay active. You can read more about the compliance policy here.

The main benefit of using a Google Ad Grant management service is that you don’t need to worry about these details: we will set up and maintain your account to keep the grant active.

The Google Ad Grant program requires that you have conversion tracking set up, and setting up Google Analytics goals or conversion events is one option to achieve that. Alternatively, you can add Google Ads conversion tracking without installing Google Analytics.

Setting up conversion tracking allows you to optimize your Google Ad campaigns for specific desirable user actions on your website, like signing up for your email list, downloading a resource, or making a donation.

Learn more about the Google Ad Grants program in our detailed guide.

Google Ad Grant Management Pricing

Monthly Ad Grant Management

from $650 per month

(3 month minimum term)

Optional Add-Ons:
Monthly Zoom strategy calls
Additional Google Analytics configuration
Website conversion rate optimization consulting

Guided application process (new grantees)
Initial account audit (current grantees)
Strategy call to determine audience and goals
Keyword research
Landing page review
Google Analytics conversion tracking setup
Interactive account dashboard
Weekly campaign optimization
Monthly updates and reports you can share with your team
Email access to your account manager, with one-business-day response time guaranteed
Quarterly strategy calls on Zoom
Compliance monitoring to keep your Ad Grant aligned with Google policies

Schedule a Consultation

Ready to get started?

Pick a date and time for a free 30-minute Zoom call 💻

On this call you can also ask us questions, and if it seems like a good fit, we’ll share our onboarding information with you.

If you have questions about our Google Ad Grant Management service that you’d rather ask by email, send us a message here.