Recommended Products and Services

Navigating the digital marketing landscape almost always means deciding which products, services, and vendors to use to achieve your goals.

We only recommend products and services we either use and love ourselves, or that we’ve seen clients achieve success using.

Note that for items with an * after the name, we may receive compensation if you start using the product or service, as part of an affiliate or partner relationship. We only recommend products we know, use, and love! This affiliate revenue helps support our ability to provide free educational articles on this website and our email newsletter.

Website Builders / Content Management Systems

• Squarespace
• WordPress

WordPress Web Hosting

• Siteground*
• WP Engine*

Website Plugins, Extensions and Themes

• Accessibility Checker Pro* (WordPress accessibility plugin)
• Blocksy* (Premium WordPress theme framework)
• CookieYes* (Cookie consent management tool)
• Elfsight* (Various website plugins to extend functionality)
• Ghost Plugins* (Extensions for Squarespace websites)
• Gravity Forms* (Form builder plugin for WordPress)
• Iubenda* (Legal policies and cookie consent management tool)
• Kadence* (Gutenburg theme & blocks toolkit for WordPress)
• MonsterInsights* (Analytics plugin for WordPress websites)
• SearchWP* (Advanced Search plugin for WordPress websites)
• SEOSpace* (SEO plugin for Squarespace websites)
• Square Websites* (Extensions for Squarespace websites)
• Termageddon* (Automatically updating legal policies for your website)
• The Events Calendar* (Events Calendar plugin for WordPress)
• Weglot* (Tool for creating multilingual websites)
• WP Rocket (WordPress caching and performance optimization plugin)

Tools and Services for Marketing Communications Professionals

• Active Campaign* (Email marketing)
• AlsoAsked* (Keyword research tool)
• AWeber* (Email marketing)
• Calendly (Appointment scheduling)
• Campaign Monitor (Email marketing)
• ClickUp* (Task and project management)
• Constant Contact* (Email marketing)
• ConvertKit* (Email marketing, landing pages, email automation)
• Dashthis* (Data dashboards)
• Databox* (Data dashboards)
• Descript* (Video and Podcast recording/editing tool)
• Donorbox* (Donation platform)
• Elfsight* (Wide variety of useful website widgets)
• Fathom Analytics* (Simple, privacy-first website analytics)
• FundraiseUp* (Super-powerful and high-converting online donation platform)
• GetResponse* (Email Marketing)
• JotForm* (Powerful Form Builder)
• Mailchimp (Email marketing)
• Mailerlite* (Email marketing)
• Make* (Marketing automation tool)
• Namecheap* (Domain registration)
• Omnisend* (Email marketing)
• Optinmonster* (Conversion optimization tool with pop-ups, etc.)
• Penji* (Outsourced graphic design for marketing teams)
• Rev* (Transcripts, captions and subtitles for your audio and video files)
• SE Ranking* (Tool for website audits, keyword research, backlink tracking)
• Semrush* (Tool for website audits, keyword research, backlink tracking, and more!)
• Softr* (Platform for building apps or websites based on data stored in Airtable or Google Sheets)
• Ticket Tailor* (Event registration and ticketing solution)
• Wordtracker* (Keyword research tool)
• Uptime Robot* (Website uptime monitoring service)
• UTM.io (Tool to generate, standardize, organize, and share URLs with UTM tracking codes)
• Zapier (Marketing automation tool)
• ZeroBounce* (Email validation service)

Business Services / Payments

YNAB (You Need a Budget)* (Budgeting for your business or your personal life)