Nonprofit Digital Communications Audit

Not sure if your investments in digital marketing are paying off? Not sure which digital channels are working?

Do you know which digital channels are moving the needle for your organization?

Many nonprofit marketers are short on time and budget, and face an overwhelming choice of digital communication channels to invest in.

Nonprofit communications professionals are constantly under pressure to learn new platforms and skills.

It can be difficult to keep track of an organization’s digital footprint, and to identify what’s working (and what’s not).

Without the right support, your organization risks:

  • Wasting money on digital channels that don’t result in conversions.
  • Overwhelming communications staff who are balancing program and fundraising needs.
  • Spinning your wheels on tactical work without a larger strategy.

The Digital Communications Audit helps professionals like these:

“I’m a self-taught marketer and I’m learning new skills as I go. I wasn’t sure I was doing everything right.

“I didn’t know which digital channels to prioritize for different audiences. I was worried we were missing opportunities for more engagement.”

“A portion of our communications budget goes to paid ads but I didn’t know if we were getting good results.”

The Digital Communications Audit is also a good fit for nonprofit leaders who are hiring a marketing communications leader and want to prepare for onboarding with a comprehensive digital communications status report.

What does the Digital Communications Audit deliver?

Sample digital communications channel audit with notes and recommendations

A Complete Assessment of your Digital Communication Channels

Together we’ll build a catalog of all the digital communications channels your organization uses, from social media and email through to paid ads, influencer partnerships, and digital PR. We’ll evaluate the audience size and engagement levels for each channel, and review what resources (people, time, and budget) are used for each channel.

Sample user journey with communication channels

Audience Journey Maps with Suggested Improvements

We’ll focus on two or three of your organization’s most important audience journeys and build audience journey maps for each. These maps provide a clear picture of how your digital communications channels shape your audience’s experience, and also provide recommendations for improvements.

Detailed Report and Review Call with Recommendations

When we wrap up the audit we’ll provide a detailed, written report, as well as providing an overview presentation on Zoom with an opportunity for Q&A. The report will include recommended next steps for your organization to implement the recommendations.

Audit Details

Cost: $4,750
Timeframe: 3-4 weeks

Areas the audit covers (all that apply):

  • Website health
  • Website analytics (e.g. Google Analytics)
  • Google Search Console (for organic search performance)
  • Email marketing platform
  • Donation processing platform
  • Social media platforms (Facebook, Instagram, Twitter, TikTok, and more)
  • Paid social media advertising
  • Paid search and display advertising
  • Media mentions

Ready to start your Digital Communications Audit?

  1. Start by submitting the audit request form using the button below. We’ll review your request and get back to you as soon as we can.
  2. If we’re able to move ahead, we’ll send an online payment link for the audit cost, and we’ll schedule our initial discovery call.
  3. Following our initial discovery call, we’ll work together over the following 2-4 weeks to complete the audit. We will likely schedule two additional Zoom calls: one longer working session, and another final report call to share our findings and review next steps.

Have questions? If you have questions about the Digital Communications Audit send us a message using the contact form, or click here to schedule a free consultation on Zoom.