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Analytics

How to use UTM parameters to measure nonprofit marketing campaigns
Analytics | Nonprofit Marketing

Using UTM Parameters to Measure Nonprofit Marketing Campaigns

ByEd Harris May 31, 2023June 27, 2024

Learn how to use UTM parameters to track the success of your nonprofit marketing campaigns across different digital communications channels.

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Connect Google Search Console to Google Analytics
Analytics | SEO & Content Marketing

How to Connect Google Search Console to Google Analytics (Updated for GA4)

ByEd Harris January 16, 2023June 27, 2024

Updated for GA4, learn how to connect Google Search Console to Google Analytics in a few easy steps. See organic keyword data in GA4.

Read More How to Connect Google Search Console to Google Analytics (Updated for GA4)Continue

How to set up Google Search Console
Analytics | SEO & Content Marketing

How to Set Up Google Search Console: Add and Verify Your Website

ByEd Harris June 14, 2022June 28, 2024

Learn how to set up Google Search Console by adding your website and verifying ownership, with step-by-step instructions and screenshots.

Read More How to Set Up Google Search Console: Add and Verify Your WebsiteContinue

How to add users to Google Search Console
Analytics | SEO & Content Marketing

How to Add a User to Google Search Console

ByEd Harris June 14, 2022June 28, 2024

Learn how to add a user to Google Search Console with step-by-step instructions, screenshots, and details about permission levels.

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Google Analytics for Nonprofits: Guide and Resource List
Analytics | Nonprofit Marketing

Google Analytics for Nonprofits: Guide and Resource List

ByEd Harris June 4, 2022June 28, 2024

Learn about Google Analytics for nonprofit websites, including setup, what events to track, and how to migrate to Google Analytics 4.

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Google Analytics 4 vs. Universal Analytics
Analytics

Google Analytics 4 vs. Universal Analytics: Getting Started with GA4

ByEd Harris June 4, 2022June 28, 2024

Compare features of Google Analytics 4 vs Universal Analytics, and learn how you’ll need to adapt your website analytics strategy with GA4.

Read More Google Analytics 4 vs. Universal Analytics: Getting Started with GA4Continue

Google Tag Manager and Squarespace
Analytics

How to Use Google Tag Manager with Squarespace

ByEd Harris July 5, 2021June 28, 2024

In this guide, we’ll show you how to create a Google Tag Manager account and connect it to your Squarespace website.

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Squarespace and Google Analytics: a Step-by-Step Guide
Analytics

Squarespace and Google Analytics: a Step-by-Step Guide

ByEd Harris June 7, 2021June 28, 2024

In this guide we explain how to add Google Analytics tracking code to your Squarespace website and the difference between Universal Analytics and GA4.

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How to identify website traffic sources using Google Analytics
Analytics

How to Identify Website Traffic Sources using Google Analytics

ByEd Harris May 24, 2021June 28, 2024

Find out where your visitors are coming from! Learn how Google Analytics groups website traffic from different sources into channels.

Read More How to Identify Website Traffic Sources using Google AnalyticsContinue

Submit your Squarespace sitemap to Google Search Console
Analytics | SEO & Content Marketing

Submit Your Squarespace Sitemap To Google Search Console

ByEd Harris January 3, 2021June 28, 2024

Submitting your sitemap to Google Search Console is an important part of Squarespace SEO. Follow these simple instructions to get started.

Read More Submit Your Squarespace Sitemap To Google Search ConsoleContinue

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