Category Digital Strategy

Nonprofit Advocacy Tools and Technology: Build and Mobilize Your Advocacy Audience

Our guide explains the tools and technology you need to build a powerful nonprofit advocacy program, breaking the advocacy user journey into 5 steps.

How to Create a Nonprofit Marketing Plan: 9-Step Framework and Template

Follow our step-by-step guide to create your nonprofit marketing plan. Use our free template to launch the strategic communications planning process for your organization.

Audience Journey Mapping: a Framework to Guide Your Digital Strategy

The Audience Journey is the core framework we use to help our clients get results. In this post, we share some thoughts about how we build Audience Journey Maps to help guide decision making in digital marketing strategy.

What’s the Purpose of Your Website?

Stopping to think about the purpose of a website is an important first step before mapping out the rest of your digital strategy. What type of website do you have? What is the website’s primary purpose? In this article, we…

How to Build Audience Personas for Nonprofit Marketing

In this post we review common audience persona types in nonprofit marketing, and outline a simple four-step process to develop audience personas for your organization.