Blue Hills Digital helped a recent eCommerce client to take advantage of Instagram’s product tagging feature, which allows Instagram Business users to tag products from their online store directly in images posted to Instagram.
Connecting your online store catalog directly to Instagram brings the following benefits:
- Allow Instagram followers to explore photos to view product price and description without leaving the Instagram app
- Direct link from Instagram to a product purchase page on your website, increasing conversations from social media
- Live updates, with new products added online automatically included in your Instagram product catalog