Case Study

Ecommerce Website for Maple Syrup Farm

Blue Hills Digital completed a website redesign, re-platforming and online store rebuild, delivering significant increases in online sales.

Project Features

  • Squarespace 7.0
  • Ecommerce
  • Mailchimp integration
  • Google Analytics
  • SEO monitoring
Justamere Tree Farm Website

Based in the hilltowns of Western Massachusetts, Justamere Tree Farm is a small, farm-based business producing sustainable maple syrup and maple products.

Prior to working together, Justamere Tree Farm had an outdated website that was difficult to use on mobile devices, was slow to update, and delivered a poor online shopping experience for customers.

Blue Hills Digital delivered a complete website redesign, and built the new website on a modern, ecommerce platform in which online shopping and recipes are front and center for visitors.

In addition to rebuilding the website, we also delivered additional marketing integrations.

Squarespace Instagram Shopping Integration

Instagram’s product tagging feature allows Instagram Business users to tag products from their online store directly in images posted to Instagram. Instagram users can also initiate purchases directly from the Instagram app.

Connecting your online store catalog directly to Instagram brings the following benefits:

  • Allow Instagram followers to explore photos to view product price and description without leaving the Instagram app
  • Direct link from Instagram to a product purchase page on your website, increasing conversations from social media
  • Live updates, with new products added online automatically included in your Instagram product catalog
Instagram Shopping Catalog Setup

Mailchimp Configuration

We also provided some custom configuration for Justamere Tree Farm’s Mailchimp account, to get the most out of their email marketing efforts.

Squarespace does include a direct integration with Mailchimp, but the functionality is limited and prone to errors. Instead, we designed a newsletter signup form that matched the Squarespace website’s styles using the Mailchimp form builder.

We also provided on-brand email templates, set up a welcome email series for new subscribers, and ensured website traffic from email campaigns would be recorded in the “email” channel by Google Analytics.

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