If you run communications and marketing for a nonprofit organization, you’ve probably tried Googling your organization to see what shows up on that brand. But today, potential donors, visitors, service users (and all sorts of other people) are also using AI tools to research your organization. To reflect this change, I’ve started doing quick checks…
I’ve written plenty of times (and have plenty of case studies) encouraging the development of custom content “libraries” — landing pages for a collection of content items that use filter and search controls to let users explore. When designing this kind of user experience, it’s important to think about the user journey. When searching through…
Mid-February Google announced their “AI-powered configuration tool” for Google Search Console is now live for all users. The tool was released to a limited set of websites as an “experiment” in December 2025. Now everyone with a Search Console property should see the tool on each properties Performance report. If you have a hard time…
I checked off another milestone in this slow-moving, build-in-public-style website overhaul last week: I’ve now migrated all the various downloadable checklists and workbooks on the website into a new “Resource” content type 🎉 This comes with several BIG advantages for me as I manage the website and look at developing more resources in 2026: Here’s…
The redesigned homepage is live now! Go check it out over here. Following the theme switcher update last week, the majority of the page layouts on the website are updated now, but I’ll leave the announcement bar live for a while longer since there are a few product pages (like the Nonprofit Website Audit Workbook)…
When re-theming a website, there are two ways to make the change: I wanted to use option 2 for this redesign, since the refresh didn’t just involve changing some font and color settings – it requires rebuilding content on most of the website’s pages, and I wanted to start pushing some of the changes live…
New today: I’ve built out an initial version of the header for the new website design, which you can see live on this Changelog page 👆🏻 The big change here is the flip to a light-color-background header, so I needed to use the inverted version of the logo and color scheme. For now, this new…
[Project status: slowed down by Summer schedules and a couple of big client projects!] The choice to update the brand font to use Hanken Grotesk means updating the logo. Sure, perhaps no-one else would notice if the logo continued to use Cabin, but I would see it every time. Take a look at the header…
The current Blue Hills Digital site uses two Google Fonts: At the time I’m writing this (June 10), you are reading these words in Open Sans, and the heading on this post is still Cabin. But at some point in the not too distant future, these words will change 🪄 First, why change? There’s nothing…
Still working on page redesign, and I shared a sneak peek with the Digital Landscape subscribers this week. Like many nonprofit websites I work on, I’ve added pages on the Blue Hills website one at a time, over a number of years, without any really consistent style guide or set of building blocks 🤯 Fixing…