[Project status: slowed down by Summer schedules and a couple of big client projects!]

The choice to update the brand font to use Hanken Grotesk means updating the logo. Sure, perhaps no-one else would notice if the logo continued to use Cabin, but I would see it every time.

Take a look at the header on this page right now. Today it’s still the old version. But if you’re reading this in the future, you’re probably seeing the new version (if you can spot the differences).

It’s a subtle change, but here it is:

Old vs. new logo

Cabin on the left in the current version, Hanken Grotesk on the right in the new (coming soon) version!