This is an excerpt from a long email I wrote to the Digital Landscape email list today introducing this website refresh project! Click through to read about my goals for the project …
Pick your metaphor:
- The cobbler’s children have no shoes
- The carpenter’s roof is leaky
The website consultant’s website is getting outdated and has needed improvements for 2-3 years (I could probably get ChatGPT to make that sentence a little punchier).
For a client website project, I’ll typically work behind the scenes for weeks or months – planning, building, reviewing, testing – and then when we’re ready to launch, I’ll flip the switch the the brand new website replaces the previous version.
In this case, I have a business to run, so I need to work on this slowly; incrementally.
Today, I’ll share some goals for this overhaul. And in the coming weeks, I’ll focus on specific improvements as I deploy them. Most of these improvements will have parallels for your nonprofit websites (or perhaps for your own business websites, for the business owners on the list too).